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VERSION:2.0
PRODID:-//CFP.DEV//CFP.DEV shortcodes//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:VoxxedDays CERN
X-WR-RELCALID:c426493a-54d4-472b-b975-6f3aaa7163fa
X-WR-TIMEZONE:Europe/Brussels
BEGIN:VEVENT
UID:cfp-1151-6421@cfp.dev
DTSTAMP:20260920T160418Z
SEQUENCE:0
STATUS:CONFIRMED
DTSTART:20250115T113000Z
DTEND:20250115T114500Z
SUMMARY:Designing for the Mind: The Psychological Principles Behind Effecti
 ve UI/UX
DESCRIPTION:Have you ever wondered why some apps feel so intuitive while ot
 hers leave you frustrated? The answer lies in the fascinating intersection
  of psychology and design. In this talk\, we&#39\;ll dive into the cogniti
 ve and emotional factors that shape user behaviour. We&#39\;ll explore how
  to apply psychological principles to create interfaces that are not only 
 functional but also emotionally resonant.Some principles I&#39\;ll be disc
 ussing (and their well-known real life usages):Retention theory: Users spe
 nd a limited time on a homepage\, suggesting that concise design aids fast
 er progression.Cognitive load: How much mental effort is required to compl
 ete a taskSerial-position effect: Users remember the first and last elemen
 ts more than those in between.Hick’s Law: Too many choices lead to delay
 ed response time\, so avoid overwhelming users.The Schema theory: Organizi
 ng information into meaningful units is appealing.The chameleon effect: Mi
 rroring user emotions aids connection and understanding.I will also show h
 ow specific design choices influence user behaviour and engagement. By und
 erstanding the psychological underpinnings of design\, you can create desi
 gns that are not only functional but also emotionally resonant and user-fr
 iendly. Now you will be able to discover how psychology can elevate your d
 esign work to new heights! 🚀\nSpeakers: Sana Khan\nTrack: UI & UX
URL:https://vdc25.voxxeddays.ch/talk/designing-for-the-mind-the-psychologic
 al-principles-behind-effective-ui-ux/
LOCATION:Room C\nCERN\nGeneva\, Switzerland
CATEGORIES:UI & UX
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